Join millions of Bitrix24 CRM users worldwide today!

The world’s most popular free CRM by number of users (5 million companies and growing)

  • Top 10 free lead management CRM for 2019 (PCMag)
  • Best CRM software of 2019 (TechRadar)
  • The world’s #2 mobile CRM for Android by number of users (Google Play)
  • Top 7 web productivity tools (Forbes)

Unlimited customer database

In its essence, Bitrix24 CRM is a free and unlimited database of your customers – current, past, and future. See who’s bought what and when your client last placed an order at one quick glance. Segment customers by sales volume or specific items bought. This is all just a tiny fraction of what your new CRM is capable of.

Bitrix24 CRM allows you to automatically re-activate old customers who’ve been inactive, increase customer value by offering upsells or additional products to your most loyal audience in a simple, easy-to-understand interface that even novices can master within an hour.

Leads and demand generation

Bitrix24 increases incoming leads by 26% on average within the first 30 days of using website forms, the live chat widget, and other demand generation tools that come with our CRM. Bitrix24 CRM helps you find new leads on social media and among messenger users. Lead scoring (qualification) and distribution can be fully automated.

Importantly, our free CRM tells you where most of your new leads come from, what percentage of new leads become paying customers, and how long it takes for this process on average. You’ll also know where your best leads come from, too!

Sales funnels and pipelines

Improving your sales process and conversion rates is much easier when you visualize your sales funnel and sales pipeline. Bitrix24 automatically racks each sale funnel step and each sales pipeline stage. What gets measured, gets improved.

Create as many sales funnels and as many pipelines as you need, and our sales funnel and pipeline analysis tools will show your bottlenecks and growth opportunities in the CRM reporting module. You’ll even see your progress as your sales process improves in real time. Learn more


Sales data analytics

CRM analytics reports visualize sales trends, let you accurately forecast your future sales, and help you measure the contribution of each sales manager. Bitrix24 CRM reports show you top clients, provide easy period comparisons and even calculate your advertising ROI.

Because our CRM analytics are fully customizable, you can build CRM reports using any CRM property for any individual pipeline. And since all common reports are available by default in the form of a CRM dashboard, most answers are already out there.


Sales funnel automation

Automated sales funnels can send notifications, emails, SMS or messages that encourage people interested in your goods or services to become paying clients and returning customers. Sales funnel automation routines also mean that one salesperson can handle up to 5 times more clients and prospects than before.

Simply using email and SMS automation inside Bitrix24 CRM increases conversion rates by an average of 35%, meaning that you can significantly increase your sales even with your current client base or website visitors. Learn more

Messengers and social media

Bitrix24 CRM helps you find new leads and generate additional demand by offering integrations with social media, such as Facebook, as well as all popular messengers, including WhatsApp, Viber, Telegram, or iMessage (Apple Business Messenger). Importantly, all of these can be integrated into sales and marketing automation rules.

In addition to Facebook, two-way integration is available for Instagram as well. This means that any time somebody comments on your page or sends a DM, you’ll receive it inside your CRM and replies will be routed back via these social networks. Learn more

Email marketing

Thanks to CRM email integration, all emails from your leads and clients are automatically added to client profiles inside the CRM. Two-way email synchronization means that you send emails or replies directly from Bitrix24. Automated email sequences can be created and enabled when necessary. Email open rates and link clicks are tracked automatically.

Bulk email marketing capabilities are available inside Bitrix24 in addition to integrations with all popular email marketing services. You can easily segment your audience by different properties and send different offers to different segments without any extra work.


Text messaging and telephony

Bitrix24 CRM doubles as a full-featured PBX and call center, with inbound and outbound calls, IVR, call routing and recording. Local, mobile and toll-free number rental is available for 50+ different countries and territories. Smart call tracking matches marketing channels with sales inside your CRM, identifying winning ads and marketing campaigns.

Robocalling and text messaging can be used to easily and effectively reach large audiences, as well as individually inform clients about scheduled appointments, upcoming deliveries, or as confirmation messages. Calling and SMS rates are very low. Learn more

Calendars, appointments, bookings

Calendars inside CRM helps you schedule calls, appointments, visits, or book resources, such as rooms, items or equipment. Individual calendars are used to plan manager activities, while group calendars are available for planning projects or marketing campaigns that involve multiple participants. Video calls or meetings can be started right from the calendar.

HD video calls support up to 24 participants, are 100% free and don’t have any time limit. They can be used to communicate with external participants, such as clients, or used for internal sales team communications.


Customer support

Using Bitrix24 CRM as a helpdesk solution for case management, customer support or ticket management is easy. Provide customer support via website chats, email, telephony, or mobile messengers. Use ‘canned replies’ to save agents’ time and create public or private knowledge bases for self-service to reduce the load on your support team.

Having a CRM and helpdesk in one saves time, money, and the unnecessary hassle of constantly switching between different apps. Importantly, the entire history of interactions with each client, from purchases to requests, is stored in one single place. Learn more


Quotes and invoices

Send quotes (proposals) or invoices directly from the CRM. Have invoice statuses sync automatically with your favorite accounting software, like Xero or Quickbooks. Offer your clients an option to pay your invoice online via credit cards, wire transfer, PayPal, or 20+ other online payment methods integrated with Bitrix24.

Bitrix24 tracks which invoices have been paid and which have not. Reminders for past due invoices can be sent automatically, until the payment has been completed. Invoices can be generated automatically via triggers using any custom template.


Sales targets and commissions

Set individual sales quotas for each sales manager or have a sales target for your entire organization. Whichever you chose, Bitrix24 will track how close you are to meeting your monthly, quarterly, or yearly sales plans. The sales target can be set as the number of sales (deals) or total sales volume required.

When using the Commission Calculator application, our CRM will automatically calculate the total amount due for each manager according to the set commission rate and sales volume.

Orders and payment processing

Get full-featured CRM order management and CRM order processing with Bitrix24. With full-cycle order management, your customers can order items online, pay for them and have them delivered or picked up. Any time the order status changes, updates are automatically displayed inside the CRM and can be used for automatic notifications.

Want to offer discounts based on order value or special bundle pricing? Bitrix24 makes this easy. Keep in mind that you get all e-commerce capabilities with this CRM, including the option to create an online store.


Adwords and Facebook integration

Bitrix24 is the only CRM that automatically calculates ROI for Google Adwords or Facebook marketing campaigns without any additional integration or a third-party service required. This feature is called Sales Intelligence and works for both online and offline marketing campaigns, like radio or print.

Importantly, when using Sales Intelligence, you’ll be able to see exactly what keywords or key phrases drive customers that make orders or perform other desired actions, like filling out a form. And you’ll be able to see exactly what each customer searched for prior to making the order if they clicked your Google ad. Learn more

Sales team management

Managing a sales team is easy with Bitrix24. Automatically distribute incoming leads and new clients between different managers. Get manager activity reports to see who’s been doing what. Set roles and permissions to limit access to client information. Have clients connected to their assigned managers automatically when they call your company.

With sales team management capabilities that include HR tools, worktime tracking, online meetings and briefings, daily to-do lists and sales planning, your team with always be in sync and productive.

Online stores and websites

Having your CRM integrated with a contact management system means that you can create online stores, websites, or landing pages with Bitrix24. When visitors fill online forms, clients make orders, or people ask questions via chats, this information is automatically added inside the CRM.

Having a CRM and CMS be a part of a single package of business software saves you the hassle of having to integrate different tools, doesn’t put a strain on your budget, and enables you to quickly and easily test different marketing offers to see what works best.


Taxes, currencies, discounts

With clients in over 100 countries, Bitrix24 supports multiple currencies and tax types. Sales taxes, local taxes, value-added taxes (VAT) and others are easily configured, with taxes for most counties already set. If necessary, exchange rates can be set to convert sales from one currency to another. Discounts and custom discount rules are supported as well.

Bitrix24 is a perfect CRM system for customers that have clients in different countries, who need to have quotes and invoices set in different currencies with local taxes applied.

Customer lifecycle management

Customer lifecycle management tools are critical for successful CRM implementation. With Bitrix24 you’ll know your customer acquisition costs, their lifetime value, as well as all other key metrics. The entire history of all customer interactions and purchases is conveniently displayed in one place. And you can easily identify clients that stopped buying in order to run re-activation campaigns.

Bitrix24 helps you attract new clients, keep existing ones, increase order frequency and order value. 360-degree client view ensures that every key detail and information is available to your sales managers whenever they need it.

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